The Ergosphere
Thursday, September 01, 2005
 

My goal is... to be hated?

"Tell people something they know already and they will thank you for it.  Tell them something new and they will hate you for it." - George Monbiot

(h/t:  Mobjectivist
Comments:
Have you seen the banner on the Treehugger site?

"It will help you improve your course, yet still maintain your aesthetic."

Essentially, they are drawing attention to new ways of doing things while at the same time not expecting people to compromise on the things they have gotten used to. Clever.
 
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